focus areas
Operational Excellence.
Talent Branding.
People Programs.
Project Management.
Events.
SPECIALTIES
PROJECT & PROGRAM MANAGEMENT
Change Management
Operational Excellence
Internal Communications
Events (Hybrid + Virtual)
CONTENT STRATEGY
Blog Posts
Graphic Design
Social Media
Microsites
E-Newsletters
Localization
SEO
Podcasts
Video
learninG & development
Facilitation
Course & Training Creation
partners
Netflix
New Grads Career Confidence Workshop
Designed and facilitated a 1.5-hour interactive workshop to empower new grads to own their career trajectory through a framework that involved identifying strengths, motivations, and how to self-advocate.
Candidate Experience
Projects
CAREER'S SITE: CULTURAL PAGE RELAUNCH
Creative direction, content creation, design, and project management
TWILIO INTERVIEW GUIDE
Creative direction, project management, and
implementation
Job Description Template & Guidelines
Creative direction, implementation, and change management
People Programs
EMPLOYEE AMBASSADOR PROGRAM + TRAINING MODULE
Creative direction, copywriting, program design, landing page design, training, and implementation.
Virtual Events
End-to-end event coordination:
Creative direction, coordination and logistics, moderation, vendor and speaker recruitment, landing page design, copywriting, asset design
Learning & Development
Documentation creation, content governance, training
Comms &
design
E-newsletters
Copywriting and graphic design
GENERAL CREATIVE DIRECTION
Swag and marketing materials
“My Mentor Taught Me” fillable conversation cards.
FRONT
BACK
Swag and marketing materials
Sustainable seed packets
What People Are Saying
“Katrina always goes above and beyond to meet her responsibilities in a timely and quality fashion. She proved herself once again as an invaluable team player, always willing to pitch in to get the work done, even when tasks don't align with her main responsibility. She is truly an amazing asset to our team. Her hard work and dedication is evident on a daily basis. I am continually impressed with her drive for success."
ERICA FISHER, SENIOR RECRUITMENT MARKETING EVENTS MANAGER
"Katrina, thank you for continuing to go above and beyond to keep the team on track and in the know of all things! You have introduced the most effective ways to organize, showcase and communicate our work as a team! You are also a beast at managing projects! The work you put in to launch and manage the Talent Scouts program, the interview prep guide, and the career site, to name a few, is admirable! These projects have been a significant part of the team's success.”
ZAKIYA NASHID, EMPLOYER BRAND CONTENT MANAGER
Katrina is incredibly organized, with enviable skills for creating easy-to-read and thorough spreadsheets tracking every aspect of budget, deadlines, and other key details. Additionally, she is also creative, and thought outside-of-the-box when it came to engaging conference attendees. Incredibly organized, curious, and capable, I would highly recommend her to any organization looking to improve upon processes or bring order to chaos."
ANNA WESTENDORF, SENIOR EVENTS MANAGER